Andalucia Tourist Board
Turismo Andaluz was set up by Andalucia’s Regional Government (Junta de Andalucía) to promote the area as a prime destination for all-year round tourism, drawing particular attention to Andalucia’s historical cities, standard golf courses, state-of-the-art hotels, tourism and health, Spanish courses for foreigners and meeting facilities.
The most important aim of Turismo Andaluz is to plan and promote the tourist resources of Andalucía, giving logistical support to Andalusian companies in order to guarantee the success of the individual and collective actions in the tourist sector.
Turismo Andaluz promote tourist resources through:
- Tourist promotion and marketing
- Advertising and distribution of merchandising
- Tourist Information through 21 local tourism offices
- Cooperation with enterprises in order to create and develop new tourist resources
Speaker Bio: Antonio Martin-Machuca
30 years of work and experience in the industry and tourism sector. Promotion and marketing of tourist destinations. Expert in local administration. Realization of strategic plans, marketing & excellence.