Catalan Tourist Board

More information

Company bio:

The Catalan Tourist Board (CTB) was set up by the Government of Catalonia and is responsible for implementing the government’s tourism promotion policies.

The purpose of the CTB is to promote Catalonia as a leading tourist destination based on quality and the social and economic profitability of the tourism industry.

When the CTB took over from the consortium as the body leading initiatives to raise international awareness of the attractions that Catalonia can offer, it marked a turning point in Catalan promotional strategy.

The main innovation, which is now growing stronger, was the involvement of the private sector, which now shares in the tasks and responsibility for promoting and selling tourism in Catalonia around the world.

Obtaining measurable results is one of the priority directives of the new body, which focuses its efforts on tourism resources and companies in the industry.

To this end, the CTB supports commercialization of products and also encourages the generation of self-financing resources.

The CTB is part of the Ministry of Business and Knowledge. It draws its members from the Government of Catalonia, the General Council of the Catalan Chambers of Commerce, representing the private sector, from the tourism boards of the provincial councils of Barcelona, Tarragona, Lleida and Girona, and from the mixed public and private tourism board of the Catalan capital, Turisme de Barcelona.

Catalonia is a Mediterranean destination with a millenary history, its own culture and language, plus a wealthy historical and natural heritage. With a population of over 7.5 million, the region covers 32,107 km2 and enjoys a temperate and mild Mediterranean climate, characterised by dry, warm summers and moderately cool winters. Catalonia is home to many significant metropolises, from the capital, Barcelona, to the province cities of Girona, Tarragona and Lleida and smaller towns filled with remarkable heritage and majestic monuments. The region offers extensive opportunities for tourists from culture cravers to family travellers, sports enthusiasts to wildlife wanderers and those just looking to relax, Catalonia’s excellent facilities and place it as one of Europe’s prime tourist areas.

Speaker Bio:

Marina Ventura: Marina Ventura joined the Catalan Tourist Board team in January 2018. She worked in New York City for one year covering the US, Canada and Mexico market and she recently moved to London. Marina holds a Bachelor Degree in Tourism and Hospitality Management from Ramon Llull University, Barcelona. She lived in Providence, Rhode Island in 2016 where she spend 4 months doing an exchange program at Johnson and Wales University. She is a latent pianist, choir singer and sports enthusiast.